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Marino Furlan | Intra Lighting: The future of lighting is brighter
15 February 2021
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Marino Furlan | Intra Lighting: The future of lighting is brighter
Starting your own business as your country Yugoslavia goes through significant upheaval and breakup, reducing your home market overnight from over 22 million to around 2 million requires unshakeable faith, grit, determination and a singular vision.

Marino and Marjeta Furlan, founders of Intra Lighting, have surely demonstrated these strengths in spades as they celebrate 30 years in business, a manufacturing plant in Slovenia, one in Croatia, another being commissioned, a workforce that’s grown to 350 and Intra Lighting’s products being specified in 68 countries across the globe.

Marino Furlan, owner of Intra Lighting

Marino Furlan, owner of Intra Lighting

Intra Lighting began life by combining the purchase of a packaging facility with the production of decorative lighting evolving from Marjeta’s sculptures, often created as gifts for friends. Over the years, the focus became firmly fixed on architectural lighting design and manufacture but, just as the company found its feet, a second major setback hit the business in the shape of the global financial crash of 2008. Like many businesses, all efforts were directed towards finding ways to maintain cash flow and ensure survival.

Setbacks are not obstacles, they are learning ground

Marino is sanguine about past problems and setbacks, seeing them as tests that make his business more resilient, more responsive to the market and, above all, more innovative.
Understanding and innovation are key. As Marino says, ‘Even before Covid, the world was changing, and we need to accelerate the search for new ways of doing things‘. He cites Tesla, describing it as ‘a computer with a car built around it’ and sees lighting in a similar way, not just as a single or series of luminaires but as the potential conduit for services, data and positive health-giving properties. The company currently holds patents on four different LED chips that will both create and control wavelength frequencies that can and will, directly and positively, influence and affect our physical and psychological wellbeing – as well as provide world-class light.

Innovation comes through understanding people and their needs

Marino also recognises that his industry will be changed by the growth of automated manufacturing and AI. Indeed, Intra Lighting has already introduced robots to automate aspects of manufacture that reduce labour costs, improve quality and better manage complex procedures. For Marino, this will only grow, and he has structured the business in anticipation. Research and Development (R&D) is at the heart of the company; it has been divided into two areas – one for the continued evolution of Intra’s lighting solutions and another for the exploration of brand new ideas. Marino recognises that the best innovation requires the most profound understanding of people, issues and opportunities and that it takes time to build that knowledge base. At Intra, R&D is not about beating the competition – or being influenced by what the competition is doing – but in delivering the best solutions that address real or perceived needs. With such an attitude and visionaries like Marino, it may be confidently said that the future of lighting is brighter.

Prefabrication and broader teamwork are two more topics that Marino sees as vital to lighting, industry in general, and the growing imperative of sustainability. For example, Intra has collaborated in the development of the Hotel Moxy concept, largely factory-built, and is exploring greater integration of lighting into infrastructure. He emphasises the importance of including architects, engineers, lighting designers and other specialists in teams that will better understand human needs, inform innovation and focus development. And he points to Intra Lighting’s investment in solar energy and other renewables that help his business move swiftly towards zero carbon emissions.

The key is to have the right light in the right place in the right quantity and at the right time.

After 30 years in business, Marino shows no signs of lessening his involvement. Wisely, he recognises that his best skills lie in innovation with a keen eye on future needs. So, with a new CEO in place and an enthusiastic, well-organised workforce, Marino has given himself that precious commodity essential to creativity – the time to think.
Referring to natural daylight, American architect Daniel Libeskind once said that light is the most important building material. Marino Furlan knows that artificial light is equally important – the key is to have the right light in the right place in the right quantity and at the right time. It can be argued that the continued evolution of lighting will require the right person to be in the right place at the right time, making the right decisions. With his vision and energy, Marino Furlan of Intra Lighting must be a contender.

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