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Atrium and Flos Strengthen Exclusive UK Retail Partnership
Atrium is joining forces with Casambi. The primary objective of this new partnership is to jointly develop and generate new ideas for the control of artificial lighting with a focus on the health, wellbeing, and technology sectors.
In addition, the VAR partnership will enable Atrium and Casambi to forge a deeper connection with the industry through a better understanding of the ways in which artificial light can be managed and controlled simply and intuitively through Casambi and the many positive effects of a human-centric lighting strategy. In the UK, Atrium will be working together, and in parallel, with Casambi’s original partner, Holders Technology.
Ulysse Dormoy, Strategy Director of Atrium, says, “We are all very excited by this new partnership and for the opportunity to introduce Casambi to both our new and existing customers. In addition, we see this initiative as a logical progression of our business with our exclusive lighting brands – Flos, Louis Poulsen, Cooledge, Sattler, and Intra Lighting – all of whom are already Casambi Ecosystem partners.”
Ulysse adds, “Wireless control is undoubtedly the future, and we have seen the adoption of Casambi grow within our own projects and, apart from the ease of setup and commissioning, the adoption of wireless controls allows for a reduction in material and installation costs through the reduction of onsite cabling which can only be a positive environmental benefit.”
Casambi VP of sales EMEA, Luca Ragaglia, says, “We are very pleased with this new partnership as Atrium is a premium brand in the UK lighting sector, focusing predominantly on the specification sales arena. This aligns with Casambi’s go-to-market strategy for project delivery. Casambi’s phenomenal growth and success over the past few years has laid the path for the need to grow our product route to market and local project support resources.”
Atrium is now setting up a dedicated Casambi team to support their specifiers and industry colleagues at large for the successful development and realisation of Casambi-controlled projects, with official trading between the two companies commencing on Tuesday 4th January 2022.
About Casambi
Casambi was founded in 2011 by Timo Pakkala, and Elena Lehtimäki in the belief that smartphones and wireless technologies would fundamentally change the way we interface with everyday objects around us. The Casambi solution is based on Bluetooth Low Energy, the state-of-the-art and sole low power wireless technology found in all modern smartphones, tablets and smart watches. This makes it the only mainstream and future-proofed low power radio technology in the world.
Bluetooth Low Energy was originally developed at Nokia Research Center where both Timo and Elena worked and this is why Casambi has had the unique advantage of realising the potential of the technology early on, embarking on its development long before there were any Bluetooth Low Energy devices available on the market.
Today, Casambi is the undisputed world leader in modern wireless lighting control solutions based on Bluetooth Low Energy. Some key features of the Casambi solution are a great user experience, high performance and scalability from the control of individual luminaires to industrial-scale system solutions with cloud-based remote control, monitoring and data logging.
Casambi’s mission is to be the technology and solution provider for all of our partners. Casambi technology can be integrated into luminaires, LED drivers and even within LED-modules, thus creating the optimal solution with ease of installation and functionality with minimal additional hardware or deployment costs as the principal benefits.
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