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Atrium and Flos Strengthen Exclusive UK Retail Partnership
Atrium and alphaLED announce an enhanced and exclusive strategic partnership. As the leading independent project lighting specialist in the UK, Atrium will now represent UK-based architectural LED lighting manufacturer alphaLED in Great Britain. Atrium have historically represented alphaLED throughout Scotland, but as a natural evolution, based on a successful longstanding collaboration between both companies, this partnership has extended into England and Wales also.
For Atrium, this is the first exclusive partnership with a UK-based manufacturer, a strategic decision that strongly aligns with the increasing interest and demands from the specification market for more environmentally conscious, sustainable and circular lighting solutions, a mission both companies are highly invested in. The extension to the existing agreement brings the popular alphaLED brand to the forefront of the design community, with a solid sales infrastructure to support projects.
Mike Wylie, Sales Manager of Atrium, commented, “We’ve been working with alphaLED for many years, covering the specification sector in Scotland, and it is exciting for us to now present alphaLED in England and Wales too. The extended partnership will allow us to offer a very high level of service to our customers through both product and light quality, which has been synonymous with the alphaLED brand, as well as fast delivery that can be achieved thanks to their UK production facility.”
Gary Lyon, Director of alphaLED, added, “We are delighted to have Atrium as an exclusive partner of the alphaLED brand in Great Britain. With our collective focus on the quality of light, something which is underpinned by our product portfolio and technology within, we are confident this partnership will best serve the market and their projects.”
About AlphaLED:
Established in 2008, alphaLED is a well-respected architectural LED lighting manufacturer based in the UK. The multi award winning alphaLED brand bring interior lighting solutions to a wealth of applications, including retail, commercial, hospitality and museum settings.
Manufactured in Britain, but specified globally, alphaLED unify technology and design, to offer unrivalled performance and quality of light. This is underpinned by the only LED product that guarantees up to ten years of lifetime, and the first ever complete luminaire 10-year warranty.
Sustainability is a key focus for alphaLED with the brand consciously using ethically sourced materials, right through to the recycled materials used in the packaging.
With over one and a half million fixtures specified on prestigious projects across the globe, alphaLED continues to be a top choice for many lighting designers, architects, and end users internationally.
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