The retailers of luxury goods, motor vehicles and international fashion brands rely on the presentation of products where detail, craftsmanship and colour match the brand’s values and reputation. Yet, when it comes to lighting in stores, departments and showrooms, many fail to consider how lighting affects the merchandise and how bad lighting can disappoint or turn away customers.

Stretch fabric ceilings acting as diffusers for lighting hidden above have become a popular way of adding a significant quantity of ambient lighting, changing perceptions of the shopping environment. All too often, the lighting itself is a secondary consideration with suppliers promoting the technology of the ceiling system at the expenses of light quality and its influence on sales and returns.

The diagrams below show three readings, two from stretch or fabricated ceiling systems and the last one from Cooledge TILE.

Cooledge is a lighting company that understands quality and how its products are best integrated into diffused ceiling systems, delivering tuneable light with high CRI values and the best-in-class R9 (red) values.