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Atrium and Flos Strengthen Exclusive UK Retail Partnership
Atrium, the UK’s leading independent lighting and control specialist, is thrilled to announce a new strategic partnership with Huda Lighting, leading lighting solution provider for the Middle East, West and North Africa.
Combining the excellence of UK lighting specification with world-class project delivery across the Middle East, this collaboration goes beyond Atrium and Huda Lighting to include Atrium’s key UK brand partners: Flos, Intra Lighting, and Lumenpulse. Together, they will work to help ensure that the region’s most exciting projects benefit from the design intent of UK-based designers, by maintaining specified brands wherever possible.
This partnership creates a seamless bridge between initial concept and final installation, ensuring consistency across every stage of a project. From the UK, Atrium continues to work closely with lighting designers, architects, interior designers, and clients to shape exceptional lighting schemes through luminaire specification at the concept stage. In the Middle East, Huda Lighting brings unparalleled local expertise and on-the-ground support, backed by a long track record of delivering complex, high-profile projects across the region to deliver those specifications with integrity and precision.
Ulysse Dormoy, CEO of Atrium, says: “We are delighted to collaborate with Huda Lighting and bring our portfolio of world-class brands to the Middle East in a more integrated way. When you combine design vision, assisted by robust local specification support, with regional execution excellence, you create something powerful: consistency, continuity, and truly elevated lighting experiences.”
Khaled B. Alami, Managing Director of Huda Lighting, added: “This partnership allows us to extend Atrium’s UK specification strength into the Middle East, by supporting these specifications on the ground for a mutual benefit. We look forward to seeing it through, and believe it is a step in the right direction for our industry.”
HUDA LIGHTING
With over 26 years of experience, Huda Lighting has positioned itself as a leading lighting solution provider for the Middle East, West and North Africa, and the UK, providing a high degree of lighting expertise to support the region’s projects with the most suitable products and services for any type of project in the hospitality, retail, commercial, residential or industrial market segment.
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