The retailers of luxury goods, motor vehicles and international fashion brands rely on the presentation of products where detail, craftsmanship and colour are synonymous with the brand’s values and credentials. Yet, when it comes to lighting in stores, departments and showrooms, many fail to consider how lighting affects the merchandise and how bad lighting can disappoint or turn away customers.
Stretch fabric ceilings acting as diffusers for lighting hidden above have become a popular way of adding a significant quantity of ambient lighting, changing perceptions of the shopping environment. All too often, the lighting itself is a secondary consideration with suppliers promoting the technology of ceiling system, forgetting about light quality and its influence on sales and returns.
*All the handbags are the same colour but set under different simulated light sources. The actual colour is shown in the lower middle image